Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage |
作者姓名:Sajjan Raj Singhvi; Rajat Gera |
商品類型:Case (Gen Exp) | 商品編號:9B10A024 |
出版日期:2010/12/17 | 內容長度:18 頁 |
The case illustrates the challenges faced by a marketing manager when designing, implementing and evaluating trade promotion schemes in a highly competitive, fast moving, consumer goods multinational company in the emerging Asian market of India. The purpose of the case is to provide exposure to the complexities and dynamic context of Asian consumer goods marketing and learn how to design, implement and evaluate trade promotion schemes that are aligned .....more
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